best email marketing tools and software for 2022

12 Best Email Marketing Tools and Software 2022

In recent years, the way we’ve been using to connect to our target audience has changed drastically.

Currently, digital mediums are increasingly coming up as well as replacing traditional marketing techniques.

One such technique is email marketing. It has the highest return on investment for any business. Email is the most efficient and direct method of communicating with your target audience.

the best email marketing tools and software have increased brand awareness.

By sending our emails, you may expand your business and make more money. It does, however, cause a great deal of knowledge and effort.

You can use email marketing software to make the process easier and more reliable. There are many benefits of using an email marketing tool, something we’ll discuss later in this article. 

So, let’s get going!

Best email marketing software

Users can choose from a variety of email marketing software. Here’s a rundown of some of the top email marketing software available.


The first piece of email marketing software on our list is GetResponse.

Getresponse email marketing software
t r

Most people prefer this email marketing solution because of its advanced email marketing automation features.

  • Email marketing
  • CRM
  • Sign-up forms
  • Sanding page
  • Third-party tool integration
  • Online push alerts
  • Live chat, and more are all included in this all-in-one marketing platform for businesses.

It’s easy to create stunning emails using the drag-and-drop email builder and also using the thousands of conversion-oriented templates.

Each section’s settings allow you to change the look of it.

Furthermore, you can find any metrics from the analytics sections. This is important in understanding how your email campaigns are performing.

You can design many automatons that activate emails based on unique client behaviours using advanced automation tools. Automate your sales and increase engagement by setting up several autoresponders on any audience segment.

GetResponse pricing

Get response has a very clear price structure and has 4 plans. Let’s see how each plan is priced based on 1000 subscribers.

email marketing software getresponse pricing
  • The basic plan is priced at $15.58 a month.
  • Plus plan costs $48.38 a month
  • The professional plan costs $98 a month
  • Max’s plan comes with a customized pricing plan. Pricing is based on your autoresponders, landing pages, sales funnels, lead funnels, webinar builders, push notifications, and so on.

You can sign up get a response and get the free 30-day trial, which does not require any credit card.


Another popular email marketing platform is Convertkit, which is developed specifically for bloggers and other content providers.

best email marketing software convertkit

Convertkit includes a user-friendly email designer having clean formatting options and quick content options.

It has stunning email templates waiting to be used. Also, it features a lot of well-designed free landing page templates to help boost conversions.

Convertkit also has a commerce feature that allows users to sell digital goods and services via hosted landing pages. One advantage of this feature is that you do not need an eCommerce site to use it.

All you have to do is simply add your product details, upload images, and design your product page and you’re ready to go. Some things you can sell include

  • ebooks
  • Online courses
  • Email newsletter subscriptions
  • Pdf
  • Documentaries
  • Videos, and albums.

Convertkit also includes signup forms, third-party tool integration, email marketing automation tools, and more.

When it comes to reporting and analytics features, Convertkt tracks all key email metrics in their program. You can see the total number of emails sent, as well as the bounce rate, open rate, clicks, and A/B testing results.

ConvertKit Pricing

Convertkit is a freemium email marketing tool. It offers a free plan and paid plans. 

convertkit pricing
Free plan

You can send unlimited emails to up to 1000 subscribers with the free plan.

This account includes an infinite number of landing pages and forms for collecting email addresses, sending email broadcasts, selling digital products and subscriptions, and much more.

Creator plan

The creator plan costs $ 29 a month for 1000 subscribers.

The creator plan includes all of the features found in the free plan. Extra features include free migration from another email marketing tool, automated funnels and sequences, and so on.

Creator pro

The creator pro costs $50 for 1000 subscribers.  As a customer, you’ll be able to enjoy all the features available in Convertkit.

If you have more subscribers, you can use the slider at the top of the webpage to select the number of subscribers. The pricing of the pans will certainly be adjusted accordingly.

Constant Contact

Constant Contact is a well-known email marketing platform.

It has over 650 000 happy clients.

Constant contact email marketing platorm

This email marketing software has been in business since 1995, that’s why it has been a leading player.

When you sign up for constant contact, you’ll certainly get a user-friendly drag-and-drop editor.

To get started, there are hundreds of professionally designed email templates available. You can choose one and tweak it to meet your requirements.

Email marketing automation is also available to help you wisely drive even more sales. some of the main constant contact features include;

  • Welcome email to a subscriber
  • Contact segmentation
  • Resending emails to non-openers
  • Lead generation, and so on

You can also utilize the real-time email monitoring tool to monitor the effectiveness of your email campaigns. You can use the tool’s dynamic signup form to increase the size of your email list.

Constant contact pricing

There are two plans available with Constant Contact. Email, as well as email plus.

constant contact best email marketing platform pricing

The cost is purely determined by the number of email subscribers on your list. With the email plus plan, you’d obviously gain a bonus function.

1. Email Plan

Subscribers and Cost Per Month

  • 0 -500 subscribers cost  $ 20.
  • 501-2,500 costs $ 45.
  • 2,501- 5,000subscribers costs $ 65.
  • 5,001-10,000 subscribers costs $ 95.

2. Email PlusPlan

Subscribers and Cost Per Month

  • 0 – 500 subscribers costs $ 20.
  • 501-2,500 subscribers $ 70.
  • 2,501- 5,000 subscribers cost $ 95.
  • 5,001-10,000$ subscribers cost 125.
  • 35,001-50,000$ subscribers costs335.

It is important to note that if you’ve subscribed to the email plan and exceed the 10000 subscribers, you’ll automatically be upgraded to the email plus plan.


Another great email marketing tool to boost your sales is using the Moosend all-in-one marketing platform.

Moosend email marketing software

It’s beginner-friendly and also includes industry-standard features. Moosend’s automation process is quite more advanced than similarly priced competitors.

A large number of professionally designed email templates are included with the visual email builder. You may utilize them in a single click and modify your emails without knowing how to code.

Email segmentation helps you to send relevant emails to the right people at the right time.

Furthermore, you can use this email marketing software to establish efficient segmentation using a variety of details. You can design marketing automation processes using the drag-and-drop email automation builder.

If you want to save time, you can select an email template from the hundreds of professionally designed templates. 

Moosend also features an A/B testing feature to evaluate different subject lines, email content, CTAs, and so on. 

With the email campaign monitor, you can get complete data on your email campaigns in attractive visualizations.

Moosend Pricing

Moosend has 3 plans: a free plan and 2 premium plans.

Free Plan

You can use all of Moosend’s basic features with the free plan.

You have an unrestricted number of emails to send to 1000 subscribers. You don’t need a credit card to take advantage of this offer.

Pro plan

For a company that wishes to grow, the Pro plan is the best option.

You’ll get services like unlimited email, phone support, landing pages, transactional emails, and sub-accounts for 5 or more employees with this package.

The Moosend pro plan is priced according to how many email subscribers you have.

  • Up to 2000 subscriber cost is $ 8 / month
  • Up to 3000 subscribers cost is 16/month
  • Up to 5000 subscribers cost is 24/ month
  • Up to 50000 subscribers cost is $164 a month
  • Up to 100000 subscribers cost $324 a month
  • Up to 200000 subscribers cost $ 604 a month
Enterprise plan

In Moosend, this is the most expensive plan. It’s perfect for small businesses with more than 200 thousand users. with an enterprise plan subscription, you’ll get;

  • Customized reports
  • A dedicated account manager
  • High-priority support
  • A migration assistant
  • Sub-accounts for up to 10 team members and much more are all included in this package.

This plan’s price isn’t available yet, so you’ll have to contact the sales staff for further details.


Sendinblue is another email marketing tool that can handle all of your requirements.

Sendinblue email marketing software

It is the most cost-effective option for small and medium-sized businesses with limited resources.

A drag-and-drop email builder is included in the Sendinblue application. You can personalize your email by selecting a template from the library. This editor’s output is fully responsive in every way.

Sendinblue offers a wide range of features, including

  • CRM
  • Marketing automation
  • Transactional emails
  • Live chat
  • SMS
  • Landing pages
  • Facebook ads.
  • With Sendinblue’s new social media marketing capability, you can create incredible Facebook ads.

Sendinblue is for you if you’re a big admirer of email automation.

It has several email automation options, including the ability to specify particular triggers and email messages. You may develop a whole automation sequence using a visual builder.

Sendinblue pricing

Send in Blue offers four different plans, one of which is completely free. Although all plans have unlimited contact storage, you can only send emails based on your package.

Free plan

You can send up to 300 emails every day with Sendinblue’s free plan.

The Sendinblue tag will undoubtedly mark all of the emails as sent. You won’t have access to several key capabilities, such as A/B testing, landing page builder, and Facebook advertisements, for example.

Lite plan

You can send emails to up to 10,000 subscribers with the light plan.

You can expand the list size, and the pricing will undoubtedly vary as a result. This plan does not have a daily restriction. The monthly fee for the light plan is $25.

Premium plan

If you have a list of up to 20k subscribers, the premium plan is for you.

You can customize the size of your list to meet your specific demands, and the pricing will adjust accordingly.

Marketing automation, Facebook advertisements, landing sites, phone support, and other tools would all be available to you. The monthly fee for the premium plan is $65 per month.

Enterprise plan

This package is for a large firm that wants to use all of Sendinblue’s capabilities and has a large email list.

This plan includes services such as priority email sending, 10 user sub-accounts, priority support, and more. You may set your own email volume and the pricing will be calculated appropriately.


Aweber is one of the world’s oldest email marketing companies. Currently, the company serves over 100,000 individuals and businesses throughout the world.

aweber email marketing software

Using the drag-and-drop email builder included with an AWeber subscription, composing an email is simple.

Their library also includes well-designed email templates that may be used to generate conversion-focused communications. The landing page is an excellent technique to increase traffic and conversions.

You may build attractive websites with the visual landing page builder and professionally designed templates.

Aweber has a lot of options for email marketing automation.

The drag-and-drop automation builder may be used to create entire email automation and email funnels. AWeber has created email automation sequences for you that are commonly used.

Pick one, customize it to your specifications, and start sending emails.

You can use the autoresponder feature to automatically send emails based on time or user activities. This product has a powerful analytics dashboard that tracks all the important email data.

The Aweber stats app is available for Android and iOS phones if you want to examine the key data on the go.

Aweber Pricing

Aweber’s price is rather straightforward. The image is dependent on the number of people who have signed up for your email list. There is only one premium package that gives you access to all of the features.

Here is a monthly billing cycle with costs based on the number of subscribers.

  • 0 to 500 subscribers: $19 per month
  • 501 to 2,500 {subscribers: $29 per month
  • 2,501 to 5,000 subscribers: $49 per month
  • 5,001 to 10,000 subscribers: $69 per month
  • 10,001 to 25,000 subscribers: $149 per month

If you’ve more than 25000 subscribers on your email list, you can contact the Aweber sales team and they will choose a customized pricing plan for you.


Mailerlite is a good option if you’re looking for a low-cost email marketing platform.

mailer lite email marketing tools

The company has expanded dramatically and now has over 800,000 customers. It aids organizations in executing successful marketing strategies.

It comes with a straightforward user interface for creating newsletters and email campaigns. Create attractive emails using the free templates to increase conversions.

You can even make your own templates to save for later use. Mailerlite also allows you to develop your email list by allowing you to create forms and pop-ups.

Mailerlite also features an email automation builder that allows you to send emails based on specific criteria.

There are various templates available to help you get started with automated email flows. To develop stunning websites without touching a line of code, you’d need to buy a website builder.

Mailer lite also allows you to keep track of your email campaigns and monitor key metrics such as

  • Total emails sent
  • Open rate
  • Bounce rate
  • Device used
  • Link activity, and more.

Additional capabilities include email segmentation, third-party tool connection, eCommerce functionality, customizations, and more.

MailerLite Pricing

Mailerlite is a low-cost email marketing service. There is also a plan that is completely free. This package allows you to send up to 12000 emails to 1000 subscribers every month.

The pricing plans are straightforward, and you must pay based on the number of customers. The following is a list of prices.

  • $10 per month for the first 1,000 subscribers.
  • 1,000 to 2,500 members, you will be charged $15 per month.
  • $30 per month for 2,501-5,000 subscribers.
  • $50 per month for 5,001-10,000 subscribers.

With the premium subscriptions, you’ll have access to all of Mailerlite’s capabilities. Some paid extras are available, such as sitePros, Mailerpros, and a dedicated IP address.


Mailchimp is one of the most widely used email marketing platforms.

mailchimp email marketing software

More than 6 million people have used Mailchimp to manage their email marketing campaigns. MailChimp has a massive market share of almost 69 per cent, according to Datanyzes’ study.

The user interface is simple and intuitive, providing the best possible user experience.

You will undoubtedly receive a visually appealing email builder as well as a large number of templates to begin creating emails. You can use it to add custom HTML editing to your emails.

You can also use Mailchimp to construct landing pages from pre-designed themes.

Email automation has the potential to completely transform the user experience. To send various emails, you can design basic email automation workflows.

You may examine reports for each of your email campaigns on Mailchimp’s detailed analytics dashboard. All critical indicators, such as open rate, click rate, delivery rate, and bounce rate, are easily accessible.

Mailchimp Pricing

Mailchimp has 4 pricing plans based on the number of subscribers

  • Free plan for up to 1000 subscribers
  • Essential plan for 500 subscribers at $10 a month
  • The standard plan for 500 subscribers at $15 a month

At $312 a month, a premium plan for 10,000 customers is available.

The free plan is one reason MailChimp is so popular. It allows you to send 2000 emails every month to your subscribers. However, it has several restrictions, such as the inability to send transactional emails.

Drip Email Marketing software

If you run an eCommerce site, an email marketing solution like drip is essential.

drip email marketing software

This software is mostly used to create automation funnels. In addition, you’ll have access to all the essential aspects of email marketing.

To compose an email, Drip email marketing software has a visual builder and a text/HTML builder.

You may start developing your emails using pre-designed templates. All the email templates are mobile-friendly and change themselves dependent on the size of the screen.

Drip includes extensive automation tools that allow you to send triggered emails in response to your subscribers’ actions. There is also a plethora of customization and division options.

You may use this email marketing tool to design a stunning sign-up form for growing your email list and see a live preview of it.

To control the forms look, you can use display rules. Check out the reporting section to see various reports and the results of your email campaigns.

Drip Pricing

Drip only has one pricing option for now.

What you should know is that drip email marketing isn’t one of the most cost-effective options accessible.

The only plan is $19 per month and allows you to send unlimited emails to up to 500 subscribers. If you have a 10k-subscriber email list, it will cost you $154 each month.

A 14-day free trial is available for this email marketing software. With a list of fewer than 500 subscribers, you can only send 500 emails every month. The free trial does not require a credit card.


ActiveCampaign is the next item on our list of the best email marketing tools.

activecampaign email marketing software

It’s one of the most popular email automation tools. It currently has around 150 thousand customers. It’s the ideal tool for marketing experts at the top of their game.

This email marketing tool can be used in a typical way.

Create stunning emails with professional-looking templates and a simple drag-and-drop builder. You can alter the fonts, background, colours, text size, line height, padding, images, and much more in the template.

The marketing automation builder is a game-changing capability for active campaigns.

Pick one current campaign automation template that is specifically created for specific reasons to build new automation from scratch.

Using the visual builder, create an automation workflow. There is a broad list of conditional logic (if/then statements) to choose from.

Using the visual builder, create an automation workflow. Conditional logic (if/then statements) comes in a variety of forms, and you may use them to build complicated email automation.

Check out the email campaign summary in the analytics section. It displays

  • Total emails sent,
  • Delivery rate
  • Number of new subscribers
  • Open and click-through rates.
  • You can also integrate over 850 important consumer engagement technologies, such as Shopify and woocommerce.

ActiveCampaign Pricing

Active campaign has 4 plans, all based on the number of email addresses. The prices are very affordable when compared to other email marketing automation tools. Below is the price for each plan based on 1000 contacts with monthly billing.

  • Lite plan: costs$25 per month
  • Plus plan: Costs $49 per month
  • Professional: Costs $129 per month
  • Enterprise: Costs $229 per month

If you want to try Active Campaign for free, you can sign up for the free 14-day trial that does not require any credit card.


Omnisend is an eCommerce-specific all-in-one email marketing platform.

onmisend email marketing tool

You may tailor your emails with customer data, segmentation, campaign, engagement, customer lifecycle, and shopping behaviour using this email marketing automation function.

Omnisend is the foundation of over 50 thousand internet enterprises. Omnisend’s comprehensive email builder allows you to produce professional-looking emails.

A library of templates with amazing email designs is also available. You may easily edit them and add your own personal touch to them.

Push alerts, pop-ups, and sign-up forms, as well as A/B testing and Facebook and Google re-targeting, are some of the extra features.

Omnisend has advanced email and SMS marketing automation solutions that automatically create sales. Set up your workflows using pre-built automation templates.

To build a different email list and deliver hyper-personalized emails, smart segmentation options are available.

Customer intelligence is one of the tool’s most complex features.

This area allows you to search through an infinite amount of client data and discover new options for targeting. Omnisend’s sophisticated algorithms keep track of every detail.

You can look at the customer’s lifecycle, retention metrics, and purchasing habits.

OmniSend Pricing

Omnisend has 4 plans, including a free one. With the free plan, you can send up to 15000 emails per month. For 1000 subscribers email list, the pricing of the premium plans are;

  • Standard: $20 per month
  • Pro Plan: $99 per month
  • Enterprise: Custom pricing based on your email list size


The benchmark comes in last on our list of email marketing tools and software.

benchmark email marketing tools

Benchmark has consistently provided the best email marketing services to its customers since its inception in 2004.

It’s an excellent option for inexperienced email marketers who have never worked with marketing firms previously.

Benchmark email, like many other email marketing solutions, offers a drag-and-drop email builder. It has many pre-designed email templates.

They feature an easy-to-use HTML code editor if you want more customization possibilities. With each code line, you can see a live preview and see how it looks on different devices.

This tool also includes email automation.

Some conversion-focused autoresponder templates can be customized endlessly. The entire process would be simple and smooth, whether you were designing email automation for a welcome series or an abandoned cart.

Benchmark notifies you about new features via in-app pop-up messages.

For those who have never used email marketing software before, this can be a useful tool. A landing page, sign-up forms, A/B testing, third-party integrations, and more features are included.

Benchmark Email Pricing

Benchmark email has a totally free plan and also paid plans.


The free plan comes with all the necessary features and also basic marketing automation. This plan permits you to send up to 250 emails per month.

Pro Plan

With the pro plan, you can send unlimited emails to a specific group of subscribers. You would need to get some advanced features to boost email marketing campaigns. The prices are as shown below.

Subscribers and Price per month

  • Up to contacts:$15.
  • 600 to 1,000 contact:$ 23.
  • 1,001 to 2,500 contacts:$35.
  • 2,501 to 5,000 contacts:$58.
  • 5,001 to 10,000 contacts:$89.
  • 10,001 to 15,000 contacts:$118.
Enterprise Plan 

The enterprise plan is best for its businesses having a huge contact list. This plan comes with features such as white labelling, a dedicated IP address, and top priority support.

You’ll certainly need to get in touch with the customer support team to know the pricing. Benchmark also provides some addons.

You can purchase them for either a monthly fee or a flat fee.

Benefits of email marketing tools

There are endless advantages to using email marketing tools. Let me shed some light on some of the major advantages.

  • Email marketing software is the most productive and probably cost-effective marketing solution.
  • Create beautiful-looking emails using built-in templates. 
  • Automated workflow with less human interaction.
  • Complete control over your audience with stability 
  • Detailed analytics dashboard with a mountain of data.
  • Wide range of personalizations and segmentation options.
  • Helps you create a passive income source by sending automated email campaigns
  • Integrate sign-up forms and other pop-ups on your site to get more email subscribers.
  • Allows you to integrate third-party apps and services
  • Send out thousands of emails in a couple of clicks
  • Boost email campaign for better conversions

What is the best email marketing tool?

The tools listed above are some of the most effective email marketing solutions available. Choosing an email marketing software might be difficult because it is such an important part of any online business.

Sending mass emails has never been easier.

Email marketing tools have changed the game and made marketers’ lives considerably easier. Choose from a variety of email marketing tools to boost the effectiveness of your email marketing efforts.

You can’t go wrong with GetResponse or Convertkit if you’re seeking the best.

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